This is important for rankings and ensuring higher click-thru rates from the organic search results. The most important thing is that you don’t show any popup/lightbox on mobile that stops people from being able to read or scroll through your content. Using the Page Experience Report is like looking at your site’s user experience through Google’s eyes. SEO Anomaly Google’s core algorithm is designed to reward sites that provide a better user experience.
First, it compares your web pages to 94 different parameters and even lists down the issues into various categories like errors, warnings, or notices. Plus, you also get tons of practical suggestions to fix them up. Beyond on-page SEO features, Screaming Frog has great customer support and regular software updates as it gives you access to the latest SEO trends and techniques. Regarding pricing, Screaming Frog offers a free version of the tool which is suitable for small websites where you get up to 500 URL crawls. If you have bigger needs, the paid license unlocks unlimited crawling, advanced features, and technical support. These are all factors that I cover in our SEO Content Audit and Checklist.
Key Elements of On-Page SEO
With mobile-first indexing, Google predominantly uses the mobile version of the content for indexing and ranking, making mobile responsiveness critical for SEO. That means consumers may be discovering your site through your images. In order for them to do this, though, you have to add alt-text to your images. Featured snippets are excerpts from web pages that Google displays at the top of its search results, often called ‘position zero,’ to answer user queries directly. These snippets can be directly clickable to the relevant section on the source page and are instrumental in increasing click-through rates and enhancing brand authority.
Never miss an issue impacting traffic on your site
Your homepage is meant to offer an overview to your audience and likely direct them to browse your store, services, or content or learn more about you. If your content is outdated or missing key information that’s now relevant, it won’t perform as well in search results. By updating the page, you can ensure it follows on-page SEO best practices and provides helpful information to your audience. Long-tail keywords often have lower monthly search volumes, but they also have lower competition. It’s typically easier to decipher the search intent behind long-tail keywords since they are more specific. For the best results, limit your title tag to 50 to 60 characters to prevent Google from cutting it off in search results and use your targeted keyword at the beginning.
- When you have multiple pages trying to rank for one target keyword, search engines aren’t sure which page is the best one to show to a user.
- It ensures that your website is not only discoverable but also considered reputable.
- You can easily create interactive elements for your site on a platform like Outgrow.co or even have ChatGPT code it for you.
- Content quality refers to providing valuable, unique, and engaging content.
On-page SEO Tools
Users have an expectation that your page will load quickly and efficiently. To meet their expectations, you need to monitor your page’s speed. It’s important that you see how quickly your page loads and work on optimizing it to perform better. If people come on to your page and only see text, they will feel overwhelmed and leave. A URL that has a lot of random numbers and symbols is not SEO friendly.
